Lecture

Reducing the Pain of Creation with Idea Brainstorming

The path of creation is always challenging. An individual's knowledge and experience have obvious limitations, and to design new ideas, the fusion of many different pieces of knowledge and experiences is needed.

However, for everyone involved in creative work like writers, designers, marketers, etc., the reality of idea depletion and creative block is unavoidable.

Brainstorming is a process where several people gather to generate new ideas, leveraging collective intelligence to find creative solutions to problems.

But gathering many people or those with complementary areas of knowledge isn't easy. Additionally, a creator's subjectivity can influence the idea generation process, limiting ideas based on the creator's orientation.

AI serves as a reliable planning expert that can provide insightful idea sources at the touch of a prompt.


Considerations When Brainstorming with AI

  1. Specify the number of responses: Clearly request a number of ideas from the AI to avoid excessively long prompts.

  2. Provide a few examples: Using a few examples along with the prompt, such as in few-shot prompting, can be highly effective for brainstorming.


Brainstorming Use Cases

Selecting Blog Topics

Operating a blog and continuously creating new content is not easy. By asking ChatGPT for a variety of topics, you can reduce the time spent deliberating on selecting topics.

Blog Topic Selection Prompt
Please suggest 5 blog topics on managing health in summer. Example responses: - Ways to improve sleep quality in summer - Summer skincare tips - Exercise methods to beat the heat Please avoid the example topics listed.

In the prompt example above, 5 topics were specified to limit the number of responses, and 3 example responses were provided to clearly convey the desired topic orientation to the creator.


Proposing Marketing Ideas

ChatGPT can be effectively used in marketing. If promotional strategies for a new product or service aren't coming to mind, you can request idea suggestions from ChatGPT.

Marketing Strategy Suggestion Prompt
You are the marketing manager for a smartwatch manufacturer. Propose 3 effective marketing strategies for a new smartwatch model. Marketing campaigns are scheduled to start this summer. Please suggest creative ideas excluding typical blog, influencer marketing, and SNS advertising.

The above prompt requests ChatGPT for 3 marketing strategies and provides detailed information about the starting period for the marketing.


Creating a Checklist

When conducting events or projects, creating a thorough checklist to manage schedules can minimize mistakes. By asking ChatGPT to create a situation-specific checklist, you can obtain a practical checklist.

Event Checklist Idea Prompt
You are a seasoned event planner. You need to prepare a checklist for an internal workshop. Suggest 3 key considerations for workshop preparation, and create a detailed checklist incorporating these considerations.

Practice

Send the prompt examples and compare AI's responses.

Mission
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Check out the AI's response.

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