Drafting Blog Posts

In the realm of marketing and self-branding, a blog is no longer an option but a necessity. Numerous businesses utilize blogs to promote their products and services, while influential bloggers generate substantial revenue from enormous traffic acquired through their blogs.

However, when one actually opens the editor to begin writing a blog post, even crafting the first sentence can be challenging. Deciding on a topic, determining the content, and identifying keywords for SEO (search engine optimization) can complicate the writing process.

Utilizing AI can be immensely helpful in drafting a blog post. What are some considerations when drafting a blog post with AI?

To make your blog appear at the top of web search results, SEO must be considered. When drafting a blog post with SEO in mind, you should consider the following keywords and slug.

1-1. Keyword Analysis

Upon selecting a blog post topic and requesting SEO-friendly keywords from AI, it can suggest popular keywords for the given subject.

For blogs that are not yet widely recognized, achieving top exposure is challenging; hence, using long-tail keywords is advisable. Long-tail keywords have relatively low search frequency but include specific information closely related to the user's intent.

For instance, to structure a general keyword like vacation spots overseas into a long-tail keyword, you could include more specific information like guide to summer 2024 city tours in Europe.

If you're struggling to devise long-tail keywords suitable for your topic, you can request long-tail keywords considering SEO from AI as shown below.

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You are a digital marketing expert. You need to draft a blog post optimized for SEO.

Recommend three long-tail keywords for "2024 digital marketing trends."

This prompt utilizes Role Prompting by assigning the role of digital marketing expert and specifying content in double quotes " " for AI to focus on.

Furthermore, by specifying the number of keywords to request as 3, it prevents AI from generating excessively long or short answers.

1-2 Slug (Post URL) Creation

Search engines check if the URL structure of a blog post reflects the content. Hence, when drafting a blog post with SEO in mind, the post URL is a crucial factor.

The URL should not only assist search engines in understanding the post's content but also be short and clear for users to click easily.

This part of the URL that represents the unique identifier of a webpage is known as a slug. Slugs typically consist of lowercase letters, numbers, and hyphens (-).

• Good Slug Example: https://example.com/2024-digital-marketing-trends

• Bad Slug Example: https://example.com/2024DigitalMarketing_Trends

To generate SEO-friendly slug ideas using AI, you can draft a prompt as shown below.

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I am drafting a blog post on "2024 digital marketing trends."

Please suggest 2 slugs considering SEO.

Slugs should only consist of lowercase letters, numbers, and hyphens.

Typically, a blog post is structured with a title, introduction, body, and conclusion.

• Title: Summarizes the topic of the blog post

• Introduction: Introduces the blog post topic and aims to capture the reader's interest

• Body: Explains the blog post topic in detail

• Conclusion: Summarizes the content of the blog post and delivers insightful messages to readers

To request the structure of a blog post from AI, you can draft a prompt as shown below.

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I am drafting a blog post on "2024 digital marketing trends."

Please draft the blog post in the order of title, introduction, body, and conclusion.

Do not specify the title, introduction, body, conclusion as separate headers in the draft.

When asking AI to draft the blog post in the order of title, introduction, body, and conclusion, it might specify each component as a title header.

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2024 Digital Marketing Trends

Introduction
The world of digital marketing is constantly evolving.
In 2024, various technological advancements and changes in consumer behavior are anticipated...

However, such writing can appear unnatural to readers, so adding a phrase at the end of the prompt like Do not specify the title, introduction, body, conclusion as separate headers in the draft will instruct the AI not to include these as separate headers.

By synthesizing the elements discussed above, you can have AI devise SEO-friendly keywords and slugs, and draft the post following a structured order.

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You are a digital marketing expert. You need to draft a blog post optimized for SEO.

First, come up with three long-tail keywords for "summer vacation overseas destinations,"

then, based on that, select the optimal keyword and suggest the blog post slug.

Slugs should only consist of lowercase letters, numbers, and hyphens.

After considering the selected long-tail keywords, draft the blog post in the order of the title, introduction, body, and conclusion.

Do not specify the title, introduction, body, conclusion as separate headers in the draft.

During the draft, appropriately use the long-tail keywords for SEO optimization.

Send the prompt example and compare the AI's response.