Lecture

How Data Influences Decision-Making

Data is more than numbers — it’s a way to tell stories and make informed decisions.

In today's world, organizations prioritize data-driven decision-making over relying on intuition or guesswork.


Hands-on Practice with Data-Driven Decisions

In this notebook, you’ll explore how to use marketing performance data to guide strategic business choices.

  • Structure and process data using NumPy and Pandas
  • Visualize insights with Matplotlib
  • Interpret results to extract insights that drive smarter strategic decisions
Quiz
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What insight does the revenue visualization provide to the company?

Phones generate the highest share of revenue, while accessories contribute the least.

All products contribute equally to revenue.

Laptops should be discontinued immediately.

Accessories are more profitable than phones.

Lecture

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