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# Google Analytics Setup

## What is Google Analytics?

Google Analytics is a service that collects and analyzes various data such as website visitors, page views, and user behavior.

Website operators can use this information to analyze visitor data and improve their services.

Just like a supermarket checks which products are selling well, you can see which pages on your website are popular and how visitors are navigating to your site.

<br />

## Why Use Google Analytics

1. `Understand Visitors`: Optimize your website by understanding the behavior and interests of your visitors.

2. `Analyze Marketing Effectiveness`: Directly check and enhance the effectiveness of your ads or campaigns.

<br />

## How to Register for Google Analytics

To install Google Analytics on your website, you should use the Google Tag Manager (GTM).

### 1. Create Google Tag Manager Account and Container

- First, log in to [Google Tag Manager](https://tagmanager.google.com/) and create an account and a tag container.

<br />

### 2. Install Google Tag Manager Code

- You will receive the GTM code for the container you created. Install this code within the `<head>` and `<body>` tags of your website.

- Example:
  ```html
  
  <script>
    (function (w, d, s, l, i) {
      w[l] = w[l] || [];
      w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' });
      var f = d.getElementsByTagName(s)[0],
        j = d.createElement(s),
        dl = l != 'dataLayer' ? '&l=' + l : '';
      j.async = true;
      j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl;
      f.parentNode.insertBefore(j, f);
    })(window, document, 'script', 'dataLayer', 'GTM-XXXX'); // Insert tracking code
  </script>
  ```
  Here, replace `GTM-XXXX` with the unique tracking ID provided by Google Analytics for your website.

<br />

### 3. Create Google Analytics Tag

- In the Google Tag Manager dashboard, click "Add a new tag."
- Select "Google Analytics: Universal Analytics" or "Google Analytics: GA4 Configuration" (depending on which version you are using) as the tag type.
- Enter your tracking ID or measurement ID (which you can find in your GA account).
- Set the trigger to load the tag on "All Pages."

<br />

### 4. Publish Changes

- Once all settings are complete, click the "Submit" button at the top of the Google Tag Manager dashboard to apply the changes to your website.

<br />

### 5. Test

- Visit your website to ensure that Google Analytics is correctly collecting data. Use the Google Tag Manager preview feature to verify that the tag is being triggered correctly.

This way, you can easily add Google Analytics to your website through Google Tag Manager.

<br />

### References

- [Create a Google Analytics Account](https://support.google.com/analytics/answer/9304153)

- [Register with Google Tag Manager](https://support.google.com/tagmanager/answer/9442095)

To install Google Analytics on a website, you need to insert the code and configure it through Google Tag Manager. This allows you to efficiently collect and analyze visitor data on the website.

### To install Google Analytics on a website, you need to use Google Tag Manager.